Jones and Co.

Jones and Co are recognised as a top rated Financial Advice Service for their customer service, advice and investment services. Although, there was one element missing from their impressive growth — a website matching their current and future ambitions, values and vision. Our directive was to make Jones and Co's new website jargon-free, accessible and aesthetically different to the standard IFA web approach.


Bears & Bulls 

The visual direction came from Jones' office artwork — large illustrated wall murals of bears and bulls offered quite an insight into their fearless attitude to work and play. Calming blue tones are used throughout the website offsetting important life changing advice as well as staying true to Jones' brand guidelines. Simple wayfinding iconography represents identification and navigation of key content and advice, making access to advice and guidance as easy as possible.


Artworking & Photography

Artworking the wall mural illustrations into statement banner headers and utilising wayfinding icons makes the transfer from desktop to mobile effortless without needing to negotiate content stripping for smaller screens therefore creating a consistent brand approach. We provided staff and office photography and keeping the photography style simple we added much needed context to the website whilst rounding off the experience with an insight into Jones' people, environment and personality.