Observed, Visual Clarity.
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Destination Chesterfield

Working with Destination Chesterfield and Chesterfield Borough Council we designed and delivered a vibrant cross-platform campaign that helped drive inward investment into the local area whilst raising awareness of the towns various Christmas events. As part of the brief we delivered an events brochure, editorial features, poster designs, online advertisements, social media banners and website carousel artwork.

 
 

Artworking

The visual narrative was shaped using identifiable physical elements, objects and colours of Christmas whereas the communication theme was based on an ‘Explosion Of Festivity’. 3D shapes, streamers, baubles and traditional crackers are carefully arranged within a rigid grid to make a festive explosion. The half-half fold direct mail booklet highlights festive theatre shows, artisan markets and family events within Chesterfield & surrounding area.