Observed, Visual Clarity.
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BBC Radio Sheffield

BBC Radio Sheffield held a five week whistle stop roadshow tour of Yorkshire and North Derbyshire celebrating both region's rich and illustrious heritage. Our brief was to create five animations that capture the spirit, humour and heritage of South Yorkshire and North East Derbyshire, all in under 60 seconds per animation. Watch the full set of 'Love Where You Live' animations over on our Vimeo channel, or scroll down to see a collection of stills from the animated suite.

 
 

Allegory & Humour

Each animation features a fast paced spoken word allegory full of humour, nostalgia and hope. The visuals had to match the narrative and context — Therein we applied bold typography taking our lead from pulp comic book type treatment, colourful digital illustration and cut-out photomontage.